A 2023 Genesis G90 will start at $89,495

White sedan taking a short stroll down a palm tree lined driveway.

The Genesis may not have the prestige of the BMW or Mercedes badge, but that might not be the case for long.
Photo: Genesis

Alright, here’s the thing: Genesis is just about the most interesting car company operating right now. It is one of the few companies to go its own way with exterior and interior styling, and is the first company since Lexus in the early 1990s to offer a significant challenge to classic European luxury brands.

As proof of the latter, take a look at the 2023 Genesis G90 – also known as the flagship of the Genesis line. It’s been around for a while as a model, but by 2023, people in South Korea are pushing the luxury sedan to new heights in technology, comfort and, of course, price. Genesis announced Tuesday that the 2023 G90 would start at $89,495 (including $1,095 destination fee) for the mild non-hybrid version and $99,795 for the 48v “e-Supercharger” equipped model (both prices include $1,095 destination fee).

Now, if skimming the lower six figures seems like a pretty bold move for such a young brand, you’re right, but if you want to be taken seriously amongst such lofty competition, then pricing accordingly is a big part of that. . For context, the base model Mercedes S-Class retails for $112,150 and the entry-level BMW 7 series goes for $94,295.

The other big part is offering comparable features. Once again, the 2023 G90 seems up to the task with a huge list of standard equipment, including advanced driver assistance systems like adaptive cruise control, highway driving assist, lane keeping assist, and cross traffic assist. rear. Moving up to the next level adds things like rear-wheel steering, a Bang & Olufson stereo with 3D imaging, a more sophisticated air suspension, and rear-seat wireless charging.

The 2023 Genesis G90 makes 375 horsepower and 391 pound-feet of torque in the base model or 409 hp and 405 pound-feet in the 48-volt version. Both models come with four-wheel drive and are set to hit US dealerships in late summer.

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