On Monday, the chain posted on Facebook about a plant-based sausage made by Impossible Foods that Cracker Barrel had added to breakfast menus earlier this summer. The post sparked strong reactions from his followers, with many complaining that Cracker Barrel shouldn’t offer the meat alternative.
“I just lost respect for what was once a great Tennessee company,” one person commented. Another comment said, “Not gonna happen! Cracker Barrel used to be so good, we were hoping to eat at them, but not anymore,” while another person wrote “bad choice.” Others expressed skepticism that the product tasted good. Several commenters condemned the addition of “wake up” to the menu.
However, not all of the reaction was negative, with many people thanking the network for the option. “I couldn’t even tell the difference. I think it’s great for people who can’t eat meat for whatever reason,” one person wrote.
In a statement to CNN Business, Cracker Barrel said it “is always exploring opportunities to expand the way our guests experience breakfast and offer options to satisfy all palates, whether people want to stick with traditional favorites like bacon and sausage or hungry for a new, nutritious plant-based option like Impossible Sausage.”
On Thursday, Cracker Barrel responded to the controversy on Instagram, posting a photo with the plant-based sausage and pork sausage together. “Where lovers of pork and vegetable-based sausages can eat breakfast all day in harmony,” she says in the caption. Rival on the road mcdonald’s (DCM) has eliminated all-day breakfasts.
Cracker Barrel added Impossible Sausage to menus as part of a broader reorganization of its offerings. The chain said this was its “first plant-based protein at a time when more than ever, consumers are looking for plant-based options that are better for them.”
Diners are gravitating toward alternative meats, with major chains like Dunkin’ and Burger King adding them to their menus.