NBC is moving Days of Our Lives behind the Peacock paywall after 57 years on free TV streaming

NBC’s long-running soap opera days of our lives It will leave broadcast television after 57 years to broadcast exclusively on Peacock, the network announced Wednesday. The change means that fans who were previously able to watch the show for free on streaming will now have to pay for a streaming service to find out what happens next in the show’s fictional town of Salem. new episodes of days of our lives will debut from September 12.

“With a large percentage of the days of our lives audience who are already watching digitally, this move allows us to build a loyal fan base of the show on broadcast while also bolstering the network’s daytime offering with an opportunity for time-sensitive, live programming for partners and consumers.” Mark Lazarus, president of NBCUniversal Television and Streaming, said in a statement. Press release.

The change moves another stalwart from open television exclusively to streaming. In April, Disney announced that it would bring dancing with the stars to Disney Plus, and just said on Wednesday that season 31 will premiere on September 19. NBC has already premiered two seasons of one days of our lives spin-off titled Beyond Salem in peacock.

Disclosure: Comcast, owner of NBCUniversal, is also an investor in Vox Media, the edgeparent company of .

Leave a Comment