Can DC ever chart a course to navigate out of Marvel’s shadow? That has been the question for the last 10 years (since the conclusion of Christopher Nolan’s bat Man trilogy). Newly crowned Warner Bros. Discovery chief David Zaslav thinks he has the answer, which is… the same thing the guys before him tried to do, basically.
“You look at Batman, Superman, Wonder Woman, Aquaman, these are brands known all over the world,” Zaslav said on the website. infamous WB earnings call (by the hollywood reporter). “We have done a reset. We have restructured the business that we are going to focus on, where there is going to be a team with a ten-year plan focused only on DC. We believe we can build a much more sustainable business.”
Oh gosh, a 10-year plan? Why didn’t anyone think of that before? It’s a weird bit of corporate gaslighting to pretend we weren’t around for the attempted Zack Snyder-verse. Also, it’s not much of a “reset” when only one movie (Bat girl) was canceled and the rest, who are still entangled in the Snyderverse to some degree, are going forward (even the feared Flash movie).
“It is very similar to the structure of Alan Horn, [former Disney CEO] Bob Iger and Kevin Feige came together very well at Disney,” Zaslav said, as if copying and pasting from the MCU manual would work for any of his predecessors. He may want to see Feige as someone directors really want to work for; the boss of Marvel’ compassionate response a Adil El Arbi and Bilall Fallah after Bat girl was canned just makes Zaslav and DC look even worse in comparison.
But Zaslav is determined to “focus on quality” and not “release any movie before it’s ready,” which sounds more like the baseline for the film industry than an innovative new strategy. “The goal is to grow the DC brand. To grow DC characters,” he said. “But also, our job is to protect the DC brand, and that’s what we’re going to do.” DC fans will surely sleep better knowing this is the guy protecting their beloved heroes.